Give Them S’more!

Give Them S’more!

Feb 27th 2023

In the world of lesser-known national holidays, S’mores Day is celebrated on August 10th. What does that have to do with owning or running a successful restaurant? Perhaps nothing, or maybe it can serve as inspiration on your menu throughout the year.

By now it’s no secret that dining guests love comfort food and dishes that stir up an emotional memory. S’mores are a classic staple of camping and can make guests feel like they are back in their childhood sleeping under the stars with friends or family.

You could take the simple route and serve up classic s’mores desserts during summertime to help guests get into the seasonal spirit. If you are a bit more adventurous and unique, a creative variation could be just the trick to getting hungry summer crowds to stay for dessert.

  • Use homemade marshmallows and graham crackers
  • Incorporate local varieties of chocolates
  • Offer the flavors of s’mores in an unexpected form
  • Add in some new flavors to enhance the experience
  • Provide a way for guests to make their own at the table
  • Try out a savory variation by swapping in cheese for the marshmallows, using regular crackers, and adding a non-chocolate topping

Part of the appeal of summertime are all the great foods that can seemingly only be eaten these few months out of the year. While home cooks might not be confident or creative enough to find ways to cook these foods at home, you are a professional wearing a chef coat who can inspire them. S’mores are a camping staple, but other camping foods can bring back fond summer memories for guests. The basics techniques to remember when cooking camp-inspired food are:

  • Grilled or wood-fired
  • Foil wrapped
  • Charred
  • Simple ingredients form a flavorful bite
  • Gooey, melty desserts

Whether you celebrate National S’mores Day or simply get inspired by the flavors of campfire cooking, bringing these flavors to your tables will be welcomed by guests.